. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Site Loader
Posted on February 2, 2022

Improving your online video content

Countless studies and surveys seem to agree that the audience for online video is generating huge numbers and is unlikely to slow down anytime soon.

During the first month of 2011, more than 170 million US Internet users watched an average of 14.5 hours of multimedia content online.

Going even further, 66 percent of participants in a recent study indicated that they watch more video content online than they did a year ago; a figure that is expected to grow significantly in the coming year.

The growing audience for online video has prompted many companies to realign their advertising campaigns by placing additional focus on the Internet.

In another study, companies that reallocated at least 5 percent of their television advertising budget to online marketing efforts increased their brand exposure and reached new viewers previously inaccessible through television.

These findings underscore the tremendous value that online video campaigns can have for B2B marketing companies and their clients. In addition to costing significantly less than traditional media campaigns, Internet users can access online video content anywhere via mobile devices.

Online video content can be an extremely effective tool for brand advertising and lead generation. However, getting your content in view of your intended target base can be a challenge due to the sheer amount of video floating around the web.

Whether you’ve launched an online video campaign or are in the process of creating one, here are a few tips that will enhance your business-to-business web marketing efforts.

YouTube Text Summary

With over two million daily viewers, YouTube is perhaps the most trusted online platform for promoting video content. But simply uploading your content to YouTube is not enough to attract viewers.

One of the main ways people discover YouTube video content is through a keyword search. Since search engine optimization (SEO) plays such a big role in exposure, it’s important that a text summary accompany all of your YouTube videos. The summary should be an accurate and compelling description of the video that incorporates keywords and a link to your website. Not including a text summary essentially defeats the purpose of your video marketing campaign, as someone is unlikely to watch your video if they don’t know what it’s about.

Junk mail

Video can convey more information per minute and is the most persuasive method of delivering product information compared to any other media platform. With this in mind, it’s only practical to include videos in your email marketing efforts. Some surveys suggest that email marketing campaigns that include videos can increase conversion rates by up to 300 percent. Using video will also increase your chances of reaching potential customers who primarily access their email through mobile devices.

These are just two ways to improve the online presence of your B2B internet marketing video campaign. No matter how you decide to promote your video content online, it’s important to remember that the quality of your viewers is more important than the quantity.

admin

Leave a Reply

Your email address will not be published. Required fields are marked *