Highly Effective Strategies for AdSense Publishers

Using AdSense to effectively monetize your website or blog requires a strategy on your part. Unfortunately, money won’t magically appear in your account overnight. However, with diligence and perseverance, you will soon begin to see a profit.

As you create the content for your AdSense sites, you should pay special attention to the keywords used in your articles and pages. Not to be redundant, but keyword research and placement is the KEY to a successful AdSense campaign.

You’ll want to write content focused on words and phrases that people frequently search for. There are several great tools, both free and paid, that will greatly help you with this research. A great example is the Wordtracker site.

It’s also important to maintain and update your site frequently once it’s live. Never make the mistake of neglecting it for days at a time. Fresh content is what keeps your visitors coming back again and again. Regular updating also makes search engine bots visit your site more often.

Even if you can only spare a couple of hours a week to do some AdSense tweaking, do it and be persistent. This is much better than doing nothing at all. With any luck, you’ll be pleasantly surprised at the subtle changes they can actually help achieve.

You should also seriously consider click tracking from the start. This will allow you to focus more on the pages that have a lower CTR to improve your stats.

AdSense itself provides an excellent tracking system (at no cost). You can track multiple sites very easily, site by site or page by page, using channels appropriately.

Another very important AdSense strategy is the proper placement of ad units. You would want to place the ads in the areas where they will be most noticeable. According to research, site visitors usually start scanning your pages at the top left. Also, you should combine your ads with the rest of your content to maximize the revenue generated by this program.

One of the best things about the AdSense program is that it doesn’t discriminate. You don’t need to have a college degree or a lot of cash to start making money with the program. Whether you’re a lawyer, student, teen, parent, or doctor… with the right strategies and hard work, you can be successful with the AdSense program.