Forum Marketing: Setting Up Your Email Campaign

When you start promoting yourself and your business with forum marketing, there are certain things you will need to have in place.

Are here:

A capture page with a subscription form so you can build your list! A freebie as an incentive for people to sign up for your list, and an email campaign that you’ve already set up in your autoresponder account.

In this article, I’m going to talk about your email campaign and what you should use it for.

When people sign up for your list, you’ll start sending them emails through your autoresponder account. These emails can be written in advance and scheduled to be sent at set intervals, all on autopilot. This means that every time someone signs up for your list, everyone will receive these emails without you having to type them over and over again.

Regardless of the email campaign you’re running, your primary purpose should be to build a strong relationship with the people on your list. You need to build trust and also build your credibility as an authority in your niche.

People are much more likely to make a purchase online if they trust the person or website promoting that product. If you’re doing information marketing for your online business, you’ll ideally be creating your own products. You will have some lower priced products up to some higher priced products. The truth is, people are much less likely to buy your higher-priced products unless they’ve already built that trust with you. So you need to get started right away with your email campaign to build that trust.

Ultimately, your goal is to get subscribers to buy your highest-priced products, which may be a home study course or training program. This is where most of your money will come from.

Therefore, the priority of your email campaign is exactly the same as any post you make on the forum, to always build their trust and credibility.

Being seen as someone who is helpful, genuine, and knows what they are doing! If you are consistent with this, both in the forum and in your email campaigns, you will be able to develop a relationship of trust much faster.

Remember that it only takes one email to ruin your reputation, so be consistent!