Daily Email Compose Calendar for Infomarketers (Advanced Tip)

The biggest problem I see with my clients’ email campaigns is that they are sporadic. They send mail every day for a month, then get distracted or work on something else and forget to send their current list. Then, a month later, they’re ready to start mailing again, they send out a few emails, and find that the response rates are VERY low. The reason is that the people on your list literally forget about you and how you can help them. You know how it is, you get a lot of emails every day and you only have time to open a lot of them… So here’s the solution: don’t send broadcasts. Put your entire email campaign on autopilot by putting all of your emails in your follow-up sequence.

Every new email you write, put it at the end of the sequence. Then…focus on writing for 30 minutes each day. Before you do anything else, know that if nothing else is done today, your email will be written. Here’s what I suggest: write a 200-word email with a daily suggestion. Put it in your autoresponder. THEN go to your favorite article directory, website or blog where you are a guest writer and add 200 more words (just add a 100 word intro and another 100 words linking them to your main topic) and then you have a new article for content online. At the end of a year, if you work just 5 days a week, you will have 250 emails in your email campaign and 250 articles online. Would that make a difference in your information business? I’ve found that this strategy is the single most important thing you can do to create consistency in your business, especially when writing your emails.

It only takes about 20-30 minutes each day to do this (I know because I do it). So you are free to create products, create training to sell or train your customers.

So a typical daily information business work schedule might look like this:

7:00-7:30 write email and turn it into an article
7:30-9:30 work on your new product to sell
9:30-9:45 break
9:45-11:45 work on additional content for your content marketing campaign
11:45 – take the day off.

That makes a 4 hour 45 minute day, and at the end of a month, you have a minimum of 20 new emails in your autoresponder, you have a minimum of 20 new articles online, and you’ve worked on a product for 40 hours. And with 40 hours of product creation, you should be launching a new product every month. What would your business look like in a year with a 4:45 work schedule like this?