Building your list with paid advertising in ezines

A great way to build your e-Marketing list is with paid e-Zine advertising. By using this e-zine advertising you get almost instant results, something article marketing can’t do for you.

Let’s take this one step at a time. The first choice you should make is to promote your list registration or immediately promote one or more of your products. If you have a product that only has a short life, for example one related to a particular occasion or time, then you need to attract buyers quickly. Direct paid e-zine advertising of your product may be exactly the way to go.

For example, if you have a product or service that is specifically related to Valentine’s Day, you should show it to your potential buyers in the days leading up to February 14. Hang up and your opportunity is gone for another year.

However, in most cases, the purpose of ezine advertising is to get more members so you can build your marketing mailing list. This way, you can email them details and offers that can be rolled out over time. Building your list gives you the opportunity to make link sales or repeat sales so you get paid back on your ad spend over a period of time.

Advertising is always a risk. David Ogilvy, the marketing guru, said, “I know I’m wasting half my ad spend, the problem is I don’t know which half.” And that’s from someone who spent his entire life generating really successful ads.

There are many ways to do paid e-Zine advertising that are relatively inexpensive. Not the thousands of dollars that Ogilvy would spend per ad, but prices from $10 to $100 will suffice, depending on your market.

So what are the key points to consider when writing your ad and selecting your e-Zine? The three key points are the quality of the ads, the targeting and the quality of the e-Zine listings.

Targeting: Is the e-Zine published in the target market area? For example, it is not good to advertise a puppy training course in a specialized golf magazine. Even if readers are thinking about getting a puppy, a long shot in itself, that thought won’t be at the forefront of their minds as they contemplate how to improve their golf driving.

Listing quality: Are the members of the e-Zine publisher directory responsive to the type of ad you intend to place? This is hard to judge, since all you can look at is the publisher’s data and any historical reports you can find on internet forums. That is, unless you can discover someone who has had real relevant experience in paid e-Zine advertising with this post. So try to see if you can preview the product in advance and find out how long the publisher has been in business.

Ad quality: You only have a small space to make your presentation. A normal ad is 5 lines by 60 characters. In this ad, you need to grab the reader’s attention, tune their interest, and generate their desire to get them to take the action you want. Don’t forget that while you are composing– AID A. Or as another writer put it so succinctly– “Remember the Reader and the Result”

Allow repeat attempts on your budget. You can try variations on your copy and in different e-Zines. A single shot, unless you’re very lucky, won’t teach you much. That way, you’ll work to improve your results and the value of your ad spend.

Be sure to post your ads in such a way that you can measure your results. For example, create a new list especially for respondents to this campaign, use a dedicated landing page, or run it at a time when other activity is very low. What you can measure in your paid e-Zine advertising, you can improve.

So should you try building your list with paid ezine advertising? It won’t take you long to find out, and by following the guide above, you’ll be doing your best. If it doesn’t work for you, you can continue with that additional knowledge. When it works and the results flow, then you can continue to build your e-marketing list with valuable members by repeating your successful paid e-zine advertising formula.