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Site Loader
Posted on June 3, 2022

Why use LinkedIn to increase your sales?

Many small business owners turn to social media to market their services. One site that is growing by leaps and bounds is LinkedIn. It has become one of the most popular sites for making connections, increasing online visibility, and attracting new business.

  • How can LinkedIn help you market your business?
  • Why is it essential to have a LinkedIn account to market your business?
  • How can you present yourself as an expert on LinkedIn?
  • How can you find like-minded people who are also your potential customers?
  • How can I build a community using LinkedIn?

Here are 5 tips for using LinkedIn to grow your customer base:

Tip #1: LinkedIn is a necessary business tool because it allows you to build a network of business contacts that can help you build relationships. It allows you to send messages to your contacts about your events, services and special offers.

Tip #2: There are over twelve million small business people on LinkedIn, which is about 20 percent of its total user base. Many coaches and potential coaching clients have established a LinkedIn presence that you can connect with. Even having just 25 contacts can put you in reach of over a million potential contacts due to the tiered structure of contacts.

Tip #3: On LinkedIn you can post blogs, videos and articles to engage your contacts in discussions and answer questions from your prospects. You can also post these items to specific groups.

Tip #4: You can join an unlimited number of groups on LinkedIn. Each group is created around a specific topic or niche. A lot of useful information is shared in these groups and your participation will gradually position you as an expert.

Tip #5: You can build your own community by creating your own group. You can then post content that encourages discussion and interaction and build a network of trusted professionals. Many trainers have built a profitable business just from their own LinkedIn group.

If you’re a business owner, self-employed entrepreneur, or entrepreneur, you may be wondering how to get started with LinkedIn or what tools to use with it. Even if you’re already using LinkedIn, you may not be getting the maximum results or using all the options available. The best advice is to start. Open an account and start making connections. Join some groups that deal with your interests or niche and participate in the discussions. You will not only learn a lot but also make new contacts and connections. After all, social media is all about making connections.

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