Why use an SEO expert?

A website is like a finely tuned engine. It should be built to generate maximum search engine exposure, drive traffic to the site, and make money for its owner. It’s not enough to put gas in the tank (content, graphics, links, etc.) and expect it to take off!

You are not a (web) mechanic and you are not expected to know all the nuances of search engine optimization (SEO). But to get the most out of your website, you need an SEO expert to tune it up. So instead of seeing red with SEO.

For example, not many website owners are aware of the “nofollow” tag. But it is important for the optimization of your website. There are certain pages, content or links that you do not want search engine spiders to “follow”. Its goal is to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results. By placing the “nofollow” tag in your code, you will tell Google spiders not to follow your designations.

There are other SEO tags (i.e. meta, title, anchor, and description tags) that need to be integrated into the coding in order for search engine “bots” to find them. These tags are taken from the keyword-rich content on your website. When done correctly and according to Google’s guidelines, it will help rank your page and make it easier for people looking for your products and services to find your site. Remember that the more traffic, the more viewers, the more leads and sales.

The devil may be in the SEO details, but optimization should be on your website and an important part of your marketing efforts.