Why competitor analysis is important for SEO

Websites are meant to do business. These are widely used to generate leads online. The website is considered as the virtual office that works for you day and night. This also helps to take your business to different geographies. How does it help improve business performance? The philosophy associated with this is that if your website ranks at the top of searches for relevant keywords, you will automatically get traffic. The more traffic, the better the chances of conversion.

Putting the website at the top of the ranking is no longer a child’s play. It takes a lot of efforts to get the website to the top and maintain that ranking. But before starting the search engine optimization process, it is mandatory to do the analysis of the competition.

What is being done in this?

Before I discuss this, let me discuss competitive analysis. It is the comprehensive analysis of websites that are in the same line of business. In the analysis, the complete information about the rival website is tracked. SEO professionals analyze the ranking of the competitor on the different keywords. There are certain tools available online that help in providing complete details of rival websites. Let me discuss some tools you can use to check your competitor’s website.

Open Site Explorer – This is a very powerful tool that helps in providing all the details of the competitor website. Some important matrices that this tool gives us include domain, authority, page authority, spam score, established links, etc. Apart from this, it also provides information about the main pages related to the domain. Another very important information that is extracted from this is the linking of domains. This provides us with information on the top domains that provide backlinks to the competition. It also reveals the information about the anchor text. With this, you get an idea of ​​how the links are provided with the text. In simple words, you get a complete insight about the top keywords of the competitor’s website. A very cool feature of Open Site Explorer is that it provides comparison link metrics. In this, you have the flexibility to compare two different websites and their scores.

Why is this important?

The analysis of the competition helps us to prepare our SEO strategy. With this, you get an idea of ​​how your competitor is promoting their website. As you get complete details of the different keywords along with the linking domain, you have the option to start the same way. Furthermore, you can also come up with a new strategy by keeping this as your base plan to get to the top of the leaderboard.