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“Content is king” in SEO has always been emphasized ever since the technique was created and put into practice. Considering the same, it is easy to conclude that it is a crazy idea to conceive to get better rankings for your business if you do not or cannot write quality, understandable and original content based on the keyword(s) that is(are) relevant to your website. In this article, we are going to discuss why the need for quality, original and relevant content is a must to attract a growing mass of visitors/target audience to your website and ensure better visibility with better sales opportunity. Furthermore, the discussion will revolve around the formidable consequences of using thin or low-quality content with regards to SEO and what you can do about it.

What is light content?

So without beating around the bush, let’s focus on what exactly thin content is. Thin content is essentially low-quality or inferior content that isn’t useful to users anyway. Google has classified some unique web pages, such as entry pages, poor affiliate pages, or standard pages that have little or no content, which are low content pages according to this search engine. However, the most important and most important caveat to keep in mind is that efforts should not be made to create a mass of similar content: plagiarized pages or pages with duplicate content are also the cardinal part of thin content pages. In addition, Google also does not give any meaning to pages full of keywords. After all, this points to the fact that the search engine has gotten smarter over time and is able to distinguish between high and low quality content, specifically since the launch of Google Panda.

What does Google prefer?

It is Google’s policy to provide its users with the best and most favorable results that match the user’s search criteria. So if you have a business and you want to fly higher, you need to entice Google to give an answer to the target users question. Your visions for a website may never come true if you are reluctant to write much about the topic you want to rank for. Thin content is not in Google’s best interest when it comes to ensuring the most fruitful results. Therefore, the ultimate focus should be on creating compelling, quality, and informative copy, to make Google and your target users happy to their heart’s content.

How to get the best results in Google SERPs?

It is highly recommended to create understandable and elegant copy around the keywords that you think would be critical to ranking your website in Google. If you are interested in profiling your favorite hobby on your weblog, this is not a bother for you. Right? If you create a profile of something you like and have great knowledge about it, then it’s very simple for you to convince Google that your pages present the expert answer they are looking for!

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