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Site Loader
Posted on January 28, 2023

Web analytics tag audit

Every business has a website and every website has many third party tags on the websites. These tags are used to track the business, which would help in making decisions about business optimization.

You cannot get the actual metrics or statistics of any website without adding tracking pixels or Java scripts to get those metrics. With the advancement in technology and advancements in the vendor’s product or these third-party tags, it is crucial to update these tags to get more accurate and in-depth information about website performance.

There is a separate group of professionals involved in managing these tags on the website for large organizations.

It is very important to know which version of the third party tags are present on the website. There are some tag auditing tools available on the market and they are not cheap. Free label audit tools are also available. I have listed below some of the auditing tools available in the market.

The following are some of the best label audit tools available on the market:

  1. WASP
  2. hubscan
  3. Google tag audit
  4. surveillance point
  5. Accenture Digital Diagnostics

WASP: Web Analytics Solutions Profiler

WASP is a tag auditing tool developed for online marketers and analytics professionals to audit the tags on the website to ensure quality assurance and learn how the tags are implemented.

HubScan:

HugScan is used to audit or scan Google analytics tags as they are implemented on pages, events and to make sure the correct pages are tagged correctly.

Google audit tool:

Designed to audit the implementation of Google analytics tags on the website and ensure that the correct variables are used to capture the data. But the only drawback is that this tool can only be used for Google Analytics.

Observation point:

Observe Point auditing tool is designed to audit any web analytics tool for tag version, type of variables used, SEO information including redirected URLs, etc.

Accenture Digital Diagnostics:

Another tag audit tool that provides the details on the site, not just the tags, but also details about SEO and usability. Accenture’s digital diagnostic tool also provides details of duplicate pages, Java script errors, page load time, etc. Details about the number of variables used help you ensure that the correct variables are used to capture the data for the analysis. The technical details provided by this tool help you optimize the website.

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