Use These 3 Tips To Boost Your Ecommerce SEO

Use relevant keywords

To make product information user-friendly for both shoppers and search engines, a website must be easy to find, read, and understand in terms of colors, measurements, sizes, pricing, and other details. When your viewers come from different regions, you should have standard and/or metric measurements. The images of these products must match the physical items to ensure that their color and size are accurate.

There are sellers that only show the prices of their products when they are added to the user’s cart. Perhaps this is because they have a special promotion or are trying to take advantage of the ad policy floor price. However, even if hiding prices doesn’t directly affect SEO, buyers tend to leave immediately when the product page doesn’t display price details. This can lead to a higher bounce rate, which will be discussed in the next section.

Design with buyers in mind

A website and product page should be designed in such a way that they provide a great shopping experience. Granting that companies offer the best products with the most reasonable products in their industry, if your website is difficult to search or navigate, buyers may get frustrated and leave.

Design is also an essential part of SEO. When search engines discover that a website has an exceptionally high bounce rate, where visitors leave as soon as they land on your web page, the site’s ranking will begin to plummet. A well-designed website can reduce bounce rates and allow visitors to navigate multiple pages even if they don’t easily find the information they need or want.

For an eCommerce website to be successful, it must be easy to find and navigate, have reasonable menus and navigation options that allow visitors to learn what information they will see once they click on a link. Images should only be used sparingly because uploading them can take time, which can lead to impatient buyers hitting the back button. In this sense, the loading time is also a ranking factor. Therefore, it is best to have web pages that load quickly.

Don’t add messy or complex URLs

Visitors can access a web page in an online store by means of an address, which is called a URL. This includes a large amount of information packed into a small space. It may contain product names, category names, file types, and/or actions such as “_blank” to allow users to open a new link in another window.

According to SEO standards, URLs should be clear and easy to read, with keywords that are relevant to the resulting page text.

Search engines can get a lot of different information from a URL, such as lawnmowers for sale or deals on an eco-friendly and gas range. At first glance, users should be able to see where a URL leads to. When they send the link to others, the recipient will see that the site is about lawn mowers and will click through to view the products. A complicated URL like the one in the first example could confuse people, who wouldn’t know where it would lead.