Step-by-step guide to ERP software lead generation

Most of the people are not aware of the existence of ERP software. ERP (or enterprise resource planning software) are computer applications for companies to integrate internal and external functions for their entire organization. These applications help them in various departments, such as financing, manufacturing, sales and marketing, customer and customer relations, and many others.

The manufacturers, programmers and resellers of these ERP softwares are preparing to face the difficulties of commercializing their computer application. Since not every company in the world knows or even needs such software, you can give them a run for their money. Other vendors of this software will compete and compete to generate more software leads than others. As such, companies that market these types of computer applications need to find a quick way to get ahead of their competitors as much as they lose throughout the race.

First, software lead generation requires precise targeting. ERP vendors and resellers need to know first and foremost the goal that will benefit greatly from acquiring their software. Without a goal, the software company will randomly contact prospects in hopes of getting a sale from them. This is neither beneficial nor profitable as it is a huge waste of time and money.

Once the target has been identified, the next step is for the software company to provide your campaign with the appropriate marketing means. Outsourcing to a reputable telemarketing company is by far the primary option for many. The main reason is that the help of professional telemarketers is second to none. They know who to talk to and how to pique their interests. As such, they can provide the highest chances that potential customers will become certified customers for the software company.

Outsourcing to a telemarketing company is not the last step on our list. The next step is for the software company to work with the telemarketing company to perfect the campaign. It does not mean that the campaign is outsourced, the software company will only have to wait for the results. To assist telemarketers, the ERP company must first provide the appropriate representative information about the product. After which, both parties can mimic a call script to attract potential customers’ attention. Simply put, these two parties should always work hand in hand to create a successful lead generation campaign.

By outsourcing to the right group of telemarketers, the software company can expect to get a number of qualified sales leads from its campaign. The manufacturers and resellers of these softwares must now consider their options on what they should do next for their company; Should they stop generating software leads for now or renew their contract with the telemarketing firm? The choice is theirs for the man. They can start by closing deals first with the leads generated or, if their finances require it, continue with their outsourcing campaign.

In the end, the right telemarketer allows a greater opportunity to acquire quality sales leads for the software company’s ERP applications. Business owners marketing these ERP solutions must exercise due diligence when outsourcing their campaign for their own sake.