Keyword density: what is the current optimal standard?

Key word, the definition of cyberspace
Keywords are the bread and butter of SEO article writing. From composition to completion, the entirety of content writers’ work is centered around these chosen sentences. So what exactly is a keyword? In the land of cyberspace, the definition is a far cry from the one found in the traditional English classroom. In this context, a keyword is the phrase most likely to be entered into a search engine by your clientele. There are hard-working people whose job is simply to discover these choice phrases. Once chosen, these phrases are passed on to the content writers to compose an effective article with them.

What exactly is keyword density?
If keywords are the foundation of SEO content, then keyword density is the strength and quality of its construction, the difference between the wooden house and the brick house. Although it may seem like a big and complex idea, it is really just the percentage that is found in the number of times the keywords used are used in a piece of content. This number will generally increase as the keyword usage rate increases and vice versa. Still a bit lost? Or are you just not a math person? Yes me neither. But if you still want to find out the keyword density of an SEO article in the works, there are many calculators online to help you.

And this affects my website, how?
So who cares? Google beware. Keyword density is one of the many organizational aspects used by this search engine giant, and many others, to properly categorize your website, as well as assign its ranking. So it stands to reason that not only the choice of keyword one decides to use, but also the way it is used, are crucial in attracting potential readers and customers to your business. It’s not just what you say, but how you say it that affects the overall delivery of your message. This is true of speech, and it remains true of the written word.

The Magic Number is…
Now, this does not mean that you should take a dozen high search words and mention them ten times each in your SEO article. In fact, less is more. The optimal standard today in keyword density is simply one or two words. Because no more? Because if you use a dozen or so, chances are your readers won’t understand the point of your article, the point you’re trying to make, or they’ll just lose interest.

Density versus fluidity
Keywords and keyword density are vital for SEO content; one simply cannot be without the other. However, it is not all there is to this style of writing either. Any content writer worth their salt will do well to remember that with great keywords comes great responsibility. The sentences in question should be used smoothly, without fail, coming naturally to the sentence they are in and to the piece as a whole.