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10. You are writing an article about a cloud or you are actually a cloud. The definition of fluff is a lot of words without saying anything substantive like a cloud!

9. You write faster than you think. A fluff artist is someone who can write line after line of different sentences without saying anything. Hey, this line is similar to my statement about the definition of fluff. I said the same thing in two different ways. I am a fluff artist. Do!

8. A fluff artist writes about things he has no knowledge of based on what he thinks could theoretically work. Cloud men do not investigate before they begin to write. Cloud men don’t quote other people. Lint artists come up with great theories that they think might work, such as how to theoretically use Twitter, Facebook or Linkedin without any concrete ideas on how to put it into practice!

7. A fluff artist is all about formatting. They come with top ten lists or funny images. They want their content to look pretty without saying much.

6. A fluff artist never gives up on an idea! Every piece of content for a fluff artist is another cloud to put in the vast sky of the internet. All fluff artists will improve the above content to meet the minimum word count. Once a fluffinator starts writing, that writing must be published or the fluffinator loses their cloud license!

5. A master fluffer loves to spin his or her own content. Rotating content does not require adding new content at all! It just involves adding fluff or changing synonyms to make it look different!

4. Your fluff articles are published by fluff publications. Clouds like to stick together (and form big black rain clouds). If the clouds like to group with you, maybe you are a cloud too!

3. You forget about your articles once you’ve written them. An old adage says that art is never finished, it is only abandoned. A fluffster doesn’t like to modify his own work. If a fluffster comes up with a new creative fluff, he wants to use it in a new fluff piece.

2. A fluff artist never has writer’s block. If you have writer’s block, it indicates that you are waiting for new content. A fluff artist doesn’t care if she has content or not when she’s writing.

1. A fluff artist loves to say things like content is king. A true practitioner of content does not have to affirm his love for the content, he just writes it or he can complain that the content is not enough.

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