How to publish a magazine on ‘Newsstand’

The iPad Publishing Platform, or more commonly known as Newsstand, appears on every Apple device right there on the home screen.

I’m sure you’ve seen it. You have probably downloaded several magazines that interest you.

Although it was not always so. Originally, when smart devices came along, Magazine Publishers was very successful. Sales decreased because people no longer bought or read magazines.

Consumers now had a new outlet to get their news: their smart device.

Only until recently, magazine publishers had no way out to take advantage of this growing customer base. But as you probably know, Apple now has the “kiosk” on the home page of all smart devices, including iPhone, iPad and iTouch.

That begs the question of how you can access so many shoppers and take advantage of all the functionality that the newsstand allows.

But first, what is a magcast?

Well, it’s actually simple. A magcast allows you to publish content directly to your customers, subscribers, or clients by way of a “written podcast.”

That’s how it is! Magcasts offers all the functionality of a website so you can host video, mp3 or text based content. Magcasts were created to allow businesses, organizations, and individuals to take advantage of Apple’s new media publishing platform they’ve called “Newsstand.”

With a magcast you can deliver audio, written or even video information directly to Apple devices. You can automatically distribute the latest issues of your magcast, send push notifications to users’ devices, or include promotional material within your magcast.

Imagine the kind of business you could generate through this value-added experience.

You can use ‘kiosk’ to build your list and drive more recurring sales because Apple offers the option to integrate consumer information with its email marketing service and charge them a one-time or recurring fee. With the newsstand you can also send push notifications to customers.

With the guidelines for email marketing constantly changing, push notifications are some of the most effective marketing mediums to take advantage of. If you haven’t looked into magcasting yet, you’re leaving a lot of money on the table for your competitors to make in the near future.

See, magcasting is like Facebook when it started. It is gaining more and more traction with a growing user base; however, as a publisher he is still relatively unknown.

Don’t you think you could use a magcast to easily position yourself in your industry, gain a huge amount of market share, advertise to more targeted consumers, and do it all by posting one piece of content a month?

I inherently believe that magcasting is the new email marketing, except it’s much more effective because you’re giving your customer what they really want. There’s a good reason big companies have been driving their consumers to subscribe to magazines since after the great depression. The reason is because it is an effective means of marketing and a low barrier to entry that almost anyone has access to.

In fact, there are already more than 600 million registered buyers who might want to take advantage of your magcast.

I hope this post has been eye-opening and has opened your eyes to the newest ranking tool that will help you grow your business.