How to define what you really do in business

How do you define what you really do? This is a problem that many entrepreneurs have when it comes to their marketing. For most entrepreneurs actually, but it’s especially so for people who do more than one thing in their business. I’m a big fan of saying, “Be known for one thing and one thing only,” but for a lot of people that’s a problem because they’re really good at multiple things. So, for example, it could be a nutritionist who is also interested in Reiki, natural remedies, and jujitsu.

There are many people who offer many different things like this. Maybe you’re a coach who does life coaching, business coaching, and spiritual coaching and you find that you’re having trouble defining what you do, so people say, “Oh, I know exactly what you do. I want to work with you.” .” I often tell someone that it’s really hard to drive two cars at the same time or ride two horses at the same time. I don’t know anyone who can do that.

Trying to market two different businesses at the same time is very, very difficult and I recommend against it, but the solution has to do with a question I want to ask you. All roads lead to Rome? Do all the paths that you are taking in your marketing, in the things that you offer in your business, all lead to one place?

Let me give you an example. As you may know I am an expert in marketing and I am an expert in teaching mindset and I am an expert in teaching systems and passive income and leveraged income and raising your prices and the spiritual application to attracting customers and marketing etc. And so on. We teach internet marketing and all these different things.

You would think, “My God, how do you make sense of all this? How does it all fit into one package?” This is the trick. The trick is that you can do a lot of different things and teach those different things if that’s your type of business, but ask yourself, “What’s the one umbrella that captures it all?” In my case the umbrella is the attraction of clients. It’s about getting more customers, making more money, and having systems in place to keep things running smoothly.

Whether you’re teaching marketing or mindsets or systems or customer management or internet marketing and information marketing, it doesn’t matter because it’s all under the umbrella of customer attraction. All these roads lead to Rome. All of these paths lead to attracting customers.

If you are doing more than one thing in your business, where do all these things lead? Do they all lead to one type of result? If so, is that result your umbrella?

If so, then you position yourself as the umbrella and not all these tiny, little, different pieces and that’s how you want to be known in your industry and in your market and to your customers and your prospects and your referral partners.

If not everyone drives to Rome if you know what I mean then maybe you shouldn’t be doing that in your business or find a different way to put it together so it makes sense but the key is to have a cohesive way to be able to talk about your business so that people understand it and want to work with you.

“Do all the little pieces you have produce the same end result?” If so, what is your umbrella? Mine is customer attraction. What’s yours? That’s your homework for the week.