How to create content for a membership site

Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to members. The value of the content is what will encourage members to stay.

You don’t have to add massive content every day, but you should add something on a regular and planned basis.

If you’re not sure what kind of content your membership needs, consider some of these:

Exclusive Interviews

You can use Skype and a plugin called Pamela to record interviews. Or make them live as an event with Google Hangouts On Air, record them and use them in the membership later.

How-to posts/videos

Teaching your members how to do something is an important part of having a membership website. You can do how-to posts and videos and a combination of both.

case studies

A case study is an important aspect of a membership site. Allows members to view stories of those who have had success with the methods or problems your membership website addresses.

Member profiles

People love to see profiles of other people who are part of the group. You can have members fill out their own public profiles in text, but you can also encourage each member to make a short video about themselves to include.

User Generated Content

One of the main driving factors on most membership websites is a group or community of some form, such as a message board or a private Facebook group. There are pros and cons to both. If you have a message board on your website, you own the content and always control it. If not, you don’t.

curated content

All the content you share does not have to be original. You can also include content that has been created by other people in the form of curation. A simple blog post that provides a brief description of the content, why it is relevant, and a link to the original content is a great way to share important curated content.

infographics

An infographic is a great way to share important data with members in an understandable way. If you have data-centric blog posts or articles, try turning that data into an infographic and placing it with the text content to help increase comprehension.

Motivational Memes

People often join membership groups to commiserate with and be motivated by like-minded people. Creating a daily meme with a quote that is relevant can make members feel connected.

white books

A white paper usually explains a hard to understand concept with a lot of research and pictures. The document describes the problem and then recommends several popular solutions, including its solution, which stands out more than the others.

races

ECourses, or “drip” courses, are not that difficult to add to your membership website if you have the right software. These are courses that your members can sign up for that are included in the membership, or can be offered at a discount to members over what you charge the public.