How to choose the right automated testing software for you

All seasoned internet professionals understand that split testing is a must for improving sales page conversion rates. Most of them also know that this too can be a long and laborious process. If you want to free up more of your precious time, then automated testing software may be just what you need.

Automated trialware comes in all price ranges, from free for very simple versions to over a couple of thousand for more advanced ones. With automated trial software, just like any other product, you get what you pay for. Free and low-priced versions may only allow A/B type testing with only one or two variables, while higher-end packages that fall into multivariate testing allow as many variables as you like.

I have done thousands of split tests and these are some of the things I would look for when considering automated testing software

1.) It must be invisible

I don’t want my clients to know that I’m doing split testing. Automated testing software must be able to use cookies to ensure that if a customer decides not to purchase now and return later, they will be presented with the same page they previously viewed.

2.) Number of variables tested

The automated testing software you would choose should allow unlimited testing. This kind of software is usually used in multivariate tests and I need to be able to test as many variables as needed. Buying a software package with limited trials is simply throwing money out the window.

3.) Coding

My pages tend to get a lot of traffic, so I want an automated testing software package that can handle this. Packages that use PHP and mySQL tend to be very fast and would be top of my list.

4.) Ease of use

If I buy an automated testing software package it is to save time. I don’t want to spend a lot of time learning the software. A package with a familiar and easy-to-use Windows-based control panel would make the learning curve much easier to manage.

5.) Settings

While I can install scripts and have done so in the past, I prefer to have those who are familiar with the setup and operation of the script install it for me. A good automated testing software package should offer free or low-cost installation.

There you have it, the five things I would look for when determining which automated testing software to buy.

Automated testing software can save time when performing time-consuming tasks, giving you more time to work on other aspects of your business. While prices for this type of software can range from very cheap to a couple of thousand dollars, you should always remember that you get what you pay for. When considering purchasing a software package, you should consider visibility to customers, the number of variables you can test, how it’s coded, ease of use, and installation. Use automated testing software to free up your valuable time.