How to build your email list

Most of the time, when someone asks how to grow their email list, what they’re really asking is, “How can I get 1,000 people on my list this month so I can hurry up and start selling to them?” Most people won’t admit it, but honestly, if you could give a secret tip that answered that question, wouldn’t you do it in a heartbeat?

The truth of the matter is that the very nature of a successful email list has nothing to do with its size. It has to do with the commitment and loyalty of the people on that list. And achieving loyalty and commitment requires time, attention and quality content.

There are several things you need to do early on to make sure you’re giving people as many opportunities as possible to sign up for your list. It’s not easy to get someone’s email address. It’s your job to make inclusion on your list easy and compelling.

Using opt-ins to build your email list
To make signing up easy, make sure you have multiple places on your blog where people can opt in to receive some kind of free giveaway. Your site’s sidebar and header are common locations for a subscription box. But you should also consider adding a popup. Although almost everyone will say that they hate pop-ups, the truth is that they work. Today’s popups have settings that allow you to customize them however you like. They don’t have to be the intrusive screen covering eyesores of years past.

Other great places to get your opt-ins:

• email signature line
• Social media profiles
• Each blog post (up to five different types leading to the same giveaway on each post)
• visiting card
• Guest post bios you write for other sites

Using Giveaways to Build Your Email List

When you create your subscription, you need a really amazing gift. This should be something that offers a quick profit to the person receiving it, but shouldn’t take too long to create. Consider the fact that the person who chooses to participate is probably a newbie in your area of ​​expertise. ask yourself:

• What questions do newbies in your field want answered?
• What questions do you get asked all the time?
• What would you have liked to know when you were starting out?

Stay away from freebies that don’t offer a really quick win for your reader. They will put it aside to work on it later and probably never come back to it and therefore never realize how valuable your content is to them.

Using great content to build your email list
No matter how many places you guest post, blogs you write, or emails you send, if you want to build your email list fast, you need to provide some truly amazing content. Nothing you do will build your list faster than word of mouth.

If you want people to share your great email with their friends, make sure those friends can easily find a way to add themselves to your list. Post snippets of your blog on social media and provide a place on the blog to opt in for a giveaway that complements the blog content. Have a place on your social media profiles where people can sign up to your list through an app or a Call to Action in your header.

Building a strong and responsive email list takes time. Work is needed. But if you build on the work you’re already doing to create amazing content that your followers love to read, you’ll have a list of enthusiastic fans before you know it!