Create point-of-purchase merchandise displays for your drugstore or pharmacy

The point of sale, also known as POP, of your drugstore or pharmacy is the space where your customers make their purchases. A POP is usually the last checkout counter and as such is a hotspot for add-on products and impulse purchases.

However, as a drugstore or pharmacy manager, what can you use to create a POP merchandise display?

Sweets and other snacks

Candy and snack displays work well in almost all types of businesses, and there are a wide variety of display accessories you can use to better display these items.

For example, you can:

• Use plastic containers to display small pieces of wrapped candy. If you don’t have a lot of counter space to work with or want to use as many plastic containers as possible, you can pair these containers with wire display shelves with shelves designed to sit on countertops.
• Use angled tiered counter shelves to display packets of gum or the types of candy that come in boxes like Good & Plenty.
• Use countertop shelves with flat or tiered shelves to display small bags of chips, trail mix, or boxes of candy bars or bagged candy like M&Ms.

Over the counter drugs

Not many people head to a drug store or pharmacy for the sole purpose of purchasing over the counter medications. Typically, people choose these types of items as afterthoughts, making them perfect for POP merchandise displays.

Chances are your pharmacy already has a pretty sizable display of over-the-counter medications somewhere in the store; however, you can use the same types of display accessories mentioned above to display small packets of over-the-counter medicines that are great for carrying in a wallet or purse, as well as travel-size bottles and even full-size bottles, for those customers. that they may not intend to buy any medicine, but realize they are out when they see the screen on the POP counter.

Small medical supplies and accessories

Whether it’s diabetic test strips or replacement hearing aid batteries, small medical supplies make great items for POP product displays. The same goes for accessories like reading glasses, travel-sized bandage packs, and even medical ID bracelets.

Depending on the actual product, you may be able to use clear plastic containers with or without wire display shelves, or you can place merchandise on wire display shelves with angled tiers or flat shelves. If you plan to display items like reading glasses or medical ID bracelets, be sure to check out the rotating countertop shelves with pegs for hanging items.

convenience items

Many of the items listed above, such as over-the-counter medications and travel-size packs of bandages, are considered convenience items by some; however, there are so many other convenience items that you can include in your POP merchandise display.

Consider these ideas:

• Lights and matchboxes
• small eyeglass repair kits
• Travel size bottles of hygiene items like shampoo, soap and toothpaste.
• toothbrushes
• Small bottles of hand sanitizer

Your options are really only limited to your store stock, your counter space, and your own imagination!