Building Your Gift List With Free Gifts

There are as many ways to build a list as there are stars in the sky. Some of them work, many of them don’t. And even fewer of them are good. The method used also determines the type of list it creates. If you want a list of buyers, you’re going to have to successfully sell them something. But this is usually a second step, after you get your first type of list.

Introducing gift list creation with free gifts

Everyone loves gifts. Some are looking to learn something new or receive added value to something they have bought, say as a bonus. Other people love free gifts so much that they just want to know what you will give them for free and are not interested in anything else you have to say or offer unless it is free. Obviously, we want the first type, but we’ll also get the second type. Fortunately, the second type of person will usually unsubscribe from your list anyway, and have a good trip.

The concept of lottery is not new. The general idea is to find a product to offer that actually provides value (there are too many people offering absolute scum) in exchange for a person’s email address. This builds your gift list and allows you to market them in the future. And when they buy something from you, even for $1, they go off the gift list and onto your buyer list.

What kind of gifts?

gifts, gold lead Magnets, It can be anything of value that you give away in exchange for a bit of information, like an email address. The type of lead magnet is up to you. It can be PDF or eBook, audio recording or possibly video. In any case, do not skimp on this part. You need to impress your list so that they start to respect you and that will drive them to open the emails you send them.

How do I get these gift products?

There are several methods of obtaining quality lead magnets. Some of them are free and therefore require more time to put together. Others can be used basically as is. But make sure it’s quality. Have I already beaten this horse to death? I can’t tell you how many times I’ve signed up for a list in exchange for a free ebook or video that was really crap. It was clearly not reviewed by the person offering it. However, maybe it was and they thought it was okay. My point here is that my immediate reaction was that this is one person I didn’t want to take advice from and I unsubscribed from their list immediately.

Part of the list-building process is nurturing it. You can’t do that if you started by giving them bad advice or low-quality training material. Don’t fall into the trap of downloading something that looks good, including it in your advertising efforts, and calling it a day. Anything you offer me will reflect on who you are and what you can provide me. You want to present yourself as an honest person who really wants to help others. That is the way to succeed in this market. OK, I’m off my soap box.

On the methods of obtaining lead magnets.

public lending right

Public lending right means Private label rights and refers to what you are allowed to do with the information you have obtained.

There are many places online where you can get free or low cost PLR. You can also join membership sites that update their PLR content frequently. Just google PLR ​​and choose what you want.

Once you’ve found quality information, download it and review it thoroughly. Check the license information that comes with the product. Some will let you use them as-is for sale, others just for giveaways or membership sites. Others require you to modify them to use them. In any case, you own them and you own the rights to them.

I would recommend that you use PLR ​​as a starting point, make any necessary changes to reflect your informed opinion, and make sure your name/website is out there somewhere.

healing

Content curation is the process of collecting, organizing, and displaying information relevant to a particular topic or area of ​​interest.

For example, you can search the library, the Internet, the newspapers, or your local bookstore for information that you can stitch together into a cohesive document (crediting the authors and location of the article) and providing your own interpretation of what it all means. . This last part is important. If you want to nurture your list and get them to believe in you, you can’t just cut and paste information and present it as a finished product. People want to know what you think. Tell them.

Outsourcing and ghostwriting

Websites like Warrior For Hire forum, Fiverr, iWrite, etc. they all have people willing to write an article, an e-book, or whatever you want for a fee. Be careful here and read the reviews of the person you are hiring. Remember that whatever you get from them, you’ll need to review it and make sure it reflects your personal, informed opinion. There’s no point in paying someone to write something you’re just going to completely rewrite.

create it yourself

By far the best option is to create the material yourself. This is also the most time consuming because you need to research your topic, possibly test the methods you are teaching, and post the results. But the quality of this type of material is much better than spending time rewriting someone else’s. You’ll want to keep the product size smaller, such as a sneak peek or introduction to a larger, more detailed product.

OK, I have my Lead Magnet. Now what?

You have your lead magnet and you want to start spreading it so that people see it and sign up for your list. So what do you need to make that happen? You must have an autoresponder setting with a double option to capture your list. Popular autoresponder options are aWeber, GetResponse, and MailChimp. Check your autoresponder provider’s instructions for how to set it up.

Create a squeeze page

A capture page, also called landing pageis where you tell the potential customer a bit about your lead magnet (don’t call it that for your prospects, that’s just internet marketing jargon), and provide them with a call to action telling them to enter their email to get the download. The key here is to keep it simple. Have a catchy title, provide a short or very short description and your call to action. That is all.

Create a thank you page

This is a separate page that thanks the potential customer for entering their email in exchange for their product. Very simple. Explain that they will receive an email with download instructions. Actually, the next email they will receive is a confirmation email. This will help weed out people using fake email information who are just trying to get free stuff without signing up for a list. Once they confirm (thus double opt-in), they will receive the email with the download instructions.

Create a download page

Now, the download instructions email will send those people to your download page where you can provide them with the download link for your product, once again thanking them and reinforcing your message (informed personal opinion).

Bonus: monetize those pages as much as possible

As a friend and colleague would say, “A page with no link is a wasted page.” There is no reason why you can’t put “bonus” links on thank you and download pages that link to affiliate offers. This gives your new potential customer added perceived value. You are not selling them, you are giving them the opportunity to click on the link to learn more. Simple as pie. And if they click through and buy something, you’ll get a percentage of the sale as a registered affiliate.

Summary

So you see, there is nothing particularly difficult or glamorous about creating gift lists. But it is an incredibly crucial step in building your business. Without this list, it’s much more difficult to build a list of targeted buyers, which is why you should strive. Those lists are the ones you can earn money from just by sending an email.

I hope this article has been useful to you. If you have any questions or need help getting started, please email me or fill out the contact form on my website. You can also find me on Facebook and Twitter.

Good luck. You know I believe in you even if you don’t.

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