Article Marketing Tips: The Strategy for Publishing Your E-Newsletter Articles

Marketing your articles in an ezine is a powerful way to establish credibility, build relationships, and encourage feedback or conversation. You can then use the same ezine to promote your product and business.

Why would they buy from you? Because you already build a relationship so that they know you, like you and trust you. If you hope to build a long-lasting business, this type of relationship is what you should look for.

Working on the relationship part can be fun for some people, but it could be extremely difficult and time consuming for others. Fortunately, you can do this more easily if you’ve already been writing articles.

Articles are great for building your business. However, you could also take advantage of them to build relationships. Here are some ideas to get you started using ezine articles.

1. Publish on your site and provide abstracts in your ezine.

By the time you publish the next issue of your ezine, you may already have many new articles on our site or blog. Summarize each one and place the links to your blog in the ezine.

2. Use an article as featured content.

People who subscribe to your RSS feed or frequent your site may prefer one of those methods of consuming content. Others prefer to have their content delivered (or sent) to their email, such as in an email newsletter.

Take your best article from that week and reformat it as featured content in your ezine. You get instant content.

3. Turn articles into tips

Nowadays people just don’t seem to have enough time. If you can provide tips that they can use right away and read in a few seconds, they’ll really appreciate it. You can send tips to subscribers by reusing articles.

The sky really is the limit when it comes to article marketing and leverage. Think about how you could use it for your business and save yourself some work.