Are music critics and the music press useful tools to promote your new CD release?

Well, some might say that by asking me, you may be asking the wrong person. As a professional music publicist and music marketing consultant to hundreds of successful independent music artists, I can only tell you what I have experienced over the past 27 years and more of doing this for independent musicians. A good music publicist can facilitate interviews and get your music reviewed. Its positive impact on your project and career can be more than considerable.

I am writing this article to attract the attention of independent artists. Most independent musicians may feel that their music doesn’t stand a chance in the sea of ​​millions upon thousands of independent music releases each year. Unfortunately, with that kind of competition, this is not far from the truth. Most CD releases, without professional promotion, no matter how good they are, are usually lost or forgotten. However, a good indie music publicist can bring your music to the forefront and attract the attention of the industry and the public alike with press, interviews and music reviews. As long as your music is noteworthy, this makes generating the exposure and creating the buzz (if you want it) so much easier. CD reviews, interviews and the press can do this efficiently if done correctly and by a credible professional music publicist.

Written by professional music critics on trusted music blogs and in the music media, album and single reviews are read daily by thousands of potential fans, music journalists, booking agents, music publishers and A&R representatives from major record labels. and independent. . Professional music publishers are the curators of these creative placements. That being said, there are still many independent musicians who are only now aware of the positive impact favorable CD reviews, interviews, and innovative press can have on their project and release of a new record; as they accelerate their music career to the next level.

Our band is on a tight budget. How much does a publicist cost?

The cost of a professional music publicist can vary greatly, depending on how good they are, how much experience they have, and the reach and quality of their professional Rolodex (contacts-outreach). Many musicians don’t even bother to discuss the cost of an advertising campaign with a professional publicist for fear that the cost will be astronomical. Many artists and bands market their music on a shoestring budget and feel they simply cannot afford the services of a professional music marketer and publicist. They just keep pounding and going the DIY route. Not because they want to, but because they feel they have to. If you ask, you’ll be surprised how reasonable an ad campaign can be with an established professional music publicist willing to work with you. (willing – being the key word here).

It’s also unfortunate that credible music media blogs and music critics, as well as record labels, don’t honor unsolicited requests to review music submitted by artists themselves. This is mostly reserved for professional music publishers and labels they work with on a relatively exclusive basis. Of course, it is true that money can be a major impediment to your efforts to seek the services of a professional. I can only tell you that if you are really serious about your music, you just need to find a way. If your music is out there, this may be one of the only ways to get it noticed. Just put; find a publicist who is willing to work with you and your budget. Work out a payment plan, find an investor. Just do what needs to be done. Save money on things other than advertising. However, it is important to remember not to choose the least expensive advertiser. As with anything else in life: “You get what you pay for”. Artists who don’t professionally market their products or stop marketing their music to save money are like those who try to stop a clock to save time. Pretty crazy right?