Aerial Advertising Benefits

Even if business owners don’t think about aerial advertising when planning their annual advertising budget, they should.

There are many distinct advantages to using airplane advertising. In many cases, the advantage of using in-flight advertising over more “traditional” advertising media is quite significant.

When planning an advertising budget, business owners should consider the various advantages of using aerial advertising as a medium to convey a message. The return on the initial investment could be significant.

Some of the benefits include:

Cost savings

First of all, aerial advertising is profitable. You can easily reach thousands of people in a small period of time. You don’t have to assume they will watch the commercial and not switch channels. You can be sure that when aircraft messages appear, they will look up to the sky and pay attention to the passing announcement.

That means no money is wasted on advertising that is not read or paid attention to. In fact, it is estimated that airplane advertising costs about 50 cents per thousand people. No matter what deal a radio station or newspaper offers, it’s hard to beat the return on your aerial advertising dollar. Profitable is.

Novelty

It is unusual and provides a break from the usual. People pay attention to aerial advertising, probably because it’s not something you see often. As they lie in the sun on the beach on a lazy July day, they look up at the sky when airplane messages appear.

In addition, that novelty leads to memory. In other words, people remember the aerial advertisements they see more than other types of advertising. This is partly because of the novelty: they stop and say “hey, look at that plane and the banner!” – But it is also the attention that the banners attract. Studies show that people will generally see the billboard as it passes by and continue to watch it until it is out of sight. That’s a solid block of time where the target audience is focusing on the advertiser’s message.

not intrusive

To get the message across, advertisers using the banner trailer do not intrude on people’s homes, their living room tables, or their cars. They are simply providing a message that flies over the beach, or an event, or other gathering.

People do not feel that their privacy, their opinions or their personal readings have been invaded. This advertising actually does something that most advertising can’t: provide a welcome distraction, entertainment, and something new to talk about.

Increase ad recall

People remember aerial advertising more than any other advertising medium. Studies have shown that, when asked, 77% of people who had just seen airplane advertisements remembered what was advertised on the billboard. Another 67% could remember what was advertised.

These numbers are much higher than the response to other types of advertising such as radio and print ads.

All of these benefits add up to one big benefit: better use of your ad dollar, and better return on that dollar.

Aerial advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provides such services. Located in New York, Arnold Aerial Advertising provides service nationwide at affordable rates.