A look at GUIDI

An unprecedented devotion to art coupled with a staggering reverence for her ancestry accurately describes the craftsmanship of the fashion house – Guidi. Founded in 1896, Guido Guidi, Giovanni Rosellini and Gino Ulivo would later found Conceria Guidi Rosellini, in Italian for “Guidi-Rosellini Tannery” (Guidi, nd). In this way, the trio managed to revolutionize the mask of a fine artisan that currently serves as the very core of fashion, leather. This turned out to be an honorable feat, with regard to the settlement’s location in Tuscany, a region in central Italy where leather tanneries date back to the Middle Ages.

This intrinsic connection with the manufacture of leather products is based on a deep understanding of the many types of leather, their individualistic properties and the most advantageous mechanisms in which they are produced. Guidi, rebukes the ideology known as mass production, substituting the convenient mechanism for a more organic approach, demanding that all products be made entirely by hand, with no products serving as a duplicate of another, which explains why the production of these products is masterful. elongated to ensure optimal crop growing is established and transparent.

The first step to the leather-based treasury process is the meat of the respective mammal, ensuring that an optimal amount of thickness is achieved, Guidi allows himself three to five days to soften the skin using a prehistoric, well-known hand tool. as “palmella”, followed by the use of similar glass and stone-based tools used for greasing. As soon as the skin is palpably flavored, the skins are tanned, stained and dried separately. All steps must be taken before Guidi offers an item such as the Guidi 988 boots (currently selling for almost $ 1,100 USD), where the outer part of the upper body of the shoe and the lining are constructed with the same single piece of 100% horse leather (Farfetch, nd). A notable feature of Guidi products is ‘breathability’, which offers an excellent level of comfort and durability for those who actually wear leather during any season of the year, ensuring that the user gets a considerable amount of product use in the summer as well as winter. However, Guidi is universally tailored to the needs of its owner, beautifully personifying the concept of consumerism.

Currently, the creative director of the brand is Ruggero Guidi. Ruggero has successfully upheld the legacy of his predecessors with his inherited slavery to divinity. Much of this stems from his obsession with supreme leathers and respect for the surname, infused with a penchant for expanding over the mantle given to him. You are constantly searching for a compromise between technological advancements while utilizing the basics of tannery. Ruggero stands as the leather tanner with which the world’s most demanding fashion designers aspire to collaborate. Either to polish raw materials or to dye shoes as they fall. Guidi builds items to show the degree of quality of the items used in her work: a multitude of soft, delicate layered and pleasantly scented leathers, designed for enthusiasts seeking exclusivity in products that can only be crafted by a few.

“The art of tanning” is an often repeated mantra throughout the brand’s history, reflecting the chronic implementation of the grace of its ancestors amid the integration of modernization. Guidi is the epitome of luxury and tradition, focusing on independently conducted research to solidify. that each piece is distinctively characterized for the exclusive use of its rightful owner.

References

Guidi / Archive / Bio. (North Dakota). Retrieved April 12, 2017 from http://www.guidi.it/archive/archive.html

Farfetch. Np, nd Web. Apr 12 2017.

https://www.farfetch.com/shopping/men/guidi/items.aspx?q=guidi