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Posted on January 13, 2021

A Jaguar sport utility vehicle

Speculation about the possibility of a Jaguar SUV has been going on for a long time. Ford, was approached with the investigation when they still owned Jaguar in 2008, they denied it. Jaguar’s new owner, Ratan Tata (the head of Tata Motors) was asked, and he denied it. Will it or not? Denying otherwise, some believe that competition may force the birth of this new breed of well-known cat.

Jaguar SUV

A good reason to believe that an SUV could be in Jaguar’s future is that BMW doubled down on its previous X5 sport utility model with the X6 in 2009. This indicates a commitment to the luxury SUV market that Jaguar cannot afford to ignore. If BMW is successful, then it is reasonable to conclude that Tata Motors will have to add luxury to the Land Rover or robustness to the Jaguar. The latter seems more plausible than the former, as BMW and Jag have been long-term rivals in the field of luxury and sports.

The idea of ​​a luxury SUV has obviously gained traction. These vehicles are targeting a niche market comprised of those who like the capability of a truck-like vehicle with four-wheel drive while surrounded by luxury. It is a bit captivating to be isolated from the elements and at the same time mastering them, what is there not to love about that?

So what are these denials about? Why does Tata seem so against a Jaguar-type SUV? There are several reasons for such an evaluation. Tata Motors recently acquired Jaguar from Ford Motor Company (late 2008). Ford already had plans to add a pinnacle to the XK range with the XKR-R and revamp the rest of the XK and XJ models. By carrying out those plans during the initial management phase, Jaguar will experience a smoother ownership transition. Additionally, Tata would like the previously unrealized potential in the Jaguar line to be realized. A first priority would be to reestablish its luxury sedan and sports car lines. Tata even has plans for a new XE sports car line. This anticipated masterpiece will be light with all the new engine and look offerings that are impressive. Lastly, Tata believes that a Jaguar SUV would detract from the already legendary Land Rover lineup.

Jaguar has already flirted with the idea of ​​a luxury utility vehicle. The X Type Estate with all-wheel drive was launched, available in Europe. While not a completely serious SUV, the Estate has performed above the expectations of many users. Equipped with all-wheel drive, it has been impressive in road tests that include traction, control and even going down a ski slope. The technology in the latest version of this car is surprisingly efficient and helps you when a few others fail. It’s not that Jaguar couldn’t be impressive in this market and even excel in it.

Competition is the real engine of this discussion. As mentioned above, BMW has already opened the door that a Jaguar SUV could one day roll through. Other companies that compete with Jaguar have concluded that they need luxury SUVs in their line to survive in North America. Tata’s $ 2.1 billion acquisition of Jaguar is about not being limiting. Putting any kind of leash on a Jaguar is as foolish as it is dangerous.

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