A day in the life of an FMCG sales manager

Products that fall into the FMCG category are the opposite of durable goods. They are those items that are usually sold at a relatively low price and do not stay on the shelf for long. These include items like groceries, soft drinks, toiletries, and other products that are purchased in bulk.

Although the average profit made on an FMCG is somewhat small, these items sell in large numbers. It is the number of items that make up the large-scale profit in the FMCG market.

FMCG sales jobs are those that work directly with the customer and also include business-to-business sales. In other words, a sales manager could be a position that works within a FMCG company or corporation and sells products to other companies, or it could work in the retail market, selecting, directing staging, and managing sales. fast-moving consumer goods in storage. by a particular store or chain of stores.

Business-to-business FMCG sales manager is a position with a higher degree of responsibility and is also usually a higher paying job. These managers often spend the day on high-level operations tasks.

They may meet other people who work in FMCG sales positions, such as individual sales people who call other companies. They may also spend a lot of time meeting with managers from other areas of the business, such as those who work in production, finance, marketing, and creative services. This type of FMCG sales manager is typically a company officer within smaller companies and would be considered a member of mid-level management within a large organization.

FMCG sales managers working in direct sales within the retail market have distinctly different job functions. These types of managers will often spend their days working with retail supervisors or directly with sales associates, depending on the size of the business they work for.

If the sales manager is overseeing a series or chain of retail stores, then he or she may manage store managers or store supervisors in an entire region. In this case, the manager will spend a lot of time having conference calls and sales meetings with others in FMCG sales positions throughout the region.

You will likely spend much of your day reviewing sales figures, making decisions about what products the stores in your region carry, and meeting with other managers to discuss in-store marketing efforts, employee relations, and other issues. generals. operations.

The FMCG sales manager working within an individual store will have significantly less responsibility. These jobs have the lowest compensation level of all those also included in the general job title.

Managers in these FMCG sales jobs spend their days organizing store staff, handling customer and employee issues, reviewing staff performance, and making purchasing and stock decisions for the store.