10 Types of Gifts That Boost Your Internet Marketing Strategy

So you want to boost your internet marketing strategy, huh? Have you tried giving away gifts to boost your online marketing plan? This method is tried and tested. There are countless startups and other web-based companies that have enjoyed massive success creating valuable free products to give away to their visitors.

One of the most important things to keep in mind when creating gifts is that you should not sacrifice quality simply because you intend to give the product as a gift. For this strategy to be implemented correctly, you need to be sure that your free products offer value to your potential customers and users. If your free products don’t help solve a real problem, they’ll only do one thing for your business: they’ll give you a bad name. We are trying to achieve the opposite!

The type of freebies you offer your visitors will depend on the type of business you are. But you can be as creative as you want with some of the following examples. In most cases, you can find a way to leverage each type of gift to best suit your business and the products or services you offer.

The following list will cover some of the most popular types of free stuff that you can get started on today.

• Free eBooks – These are among the most popular types of gifts in the online world. Don’t forget your next of kin, the free PDF report, case studies, and white papers too. These can be a great free giveaway item to offer your visitors, fans, or potential customers. Create a free eBook with tips related to the services you offer, or create a specific “how to” eBook to help your users perform a specific task on their own. There are endless possibilities here!
• Free Templates – These are amazing freebies to offer, whether you’re creating free website design templates or perhaps detailed spreadsheet templates for budgeting or other important tasks. This can be a good option for businesses or people who are just starting out and don’t have a lot of money to invest in creating their first gifts. For example, you can post free templates to the Google Docs public gallery for others to use and promote on your site and others.
• Free Consultation – While this doesn’t technically qualify as a product, offering a free fifteen to thirty minute professional consultation to assess the needs of your users is a great freebie to consider offering. Just make sure you can keep up with the demand!
• Free Online Generator – This is another very popular gift idea. A couple of great examples of hubspot they are incredibly helpful website qualifier and Press release qualifier, which I use regularly. Can you think of a way to create a free product that can help your users automate an important aspect of their work? Bingo!
• Free Graphics or Icon Set – If you have experience with Photoshop or GIMP and offer custom graphic design services, this is a must-have freebie to offer your users! Create a free icon set with a specific theme and offer it to your users. Sit back and count the downloads!
• Free Video Tutorial Course – This type of gift requires a huge investment of time and equally serious effort, but it can certainly end up paying off! Spend some time identifying a task important to a large number of users and create a course or series of video tutorials to guide them through the steps they need to take to achieve it themselves.
• Free webinar – Offer a free webinar with exclusive interviews you’ve obtained with other industry leaders, to create an attractive giveaway for your users. Limit seats at each of your webinars to increase the perceived exclusivity and value of the information you are presenting to them. Make sure the webinar covers topics that are important to your users and helps them solve a real problem they are facing.
• Coupon Codes and Promotional Discounts – While this type of giveaway isn’t 100% free, it’s still a great way to engage your users, and you’ll be surprised how many of your customers take advantage of the limited-time discounts and promotional offers you offer. Every once in a while, try posting a coupon code for a product or service you sell to test the results you can achieve with this idea. Just make sure you offer discounts and deals that are worth the time and effort on your part!
• Free book giveaways – Don’t forget the world of printing! If you check out new book releases that cover topics within your industry (as many sites and blogs do), try working with the author to offer a free book giveaway contest for readers who comment on the reviews or participate in some other way. manner. Be sure to implement a strong call to action to build excitement, and limit the number of copies for winners.
• Free invitations to new companies – Remember when Gmail accounts could only be opened if invited by someone who already had one? Even more recently, Google Voice was also invite-only. Tons of new sites and startups launch in a beta state, offering new user accounts via an invite system. If you get early access to a startup that has generated a lot of buzz online, giving away invites as a giveaway can be an explosive way to promote your own site or blog using giveaways. Experiment and have fun!

As you can see, these are just a few examples of how creative you can be with free marketing. There is no limit to the possibilities. My best advice is to experiment with some of these ideas and find out which one works best for your business!