When you write an article, you need to grab your reader’s attention by generating attractive headlines based on keywords within your topic. This will ensure that you grab your reader’s attention right away. There are a few requirements for writing effective titles:
Know the category in which the article will be published
Know the subcategory
Know your keywords or phrases
Have a good description of your product, service, or personality.
Search the web or your own website for more details
Category is critical. Think from the reader’s perspective. How will they find your content? The amazing thing about the Internet is that everything is organized. Take this article for example, it is classified under Writing and Speaking. The subcategory is Article Marketing. It is an efficient way to store content. Search engines can easily filter through your site to find content relevant to what the user is searching for. After all, tools like WordPress offer categories for a reason … they could put them to good use too.
The subcategory is similar to the main category. They are the children of the parents. For example, take home improvements. There are so many kids in this category, such as home appliances, audio and video, bath and shower, cabins, cleaning tips and tools, concrete, DIY, doors, electricity, energy efficiency, feng shui, flooring, foundation, furniture, green living, heating . and air conditioning … the list goes on and on. It is much easier for a user to dig deeper by selecting the category they are interested in and therefore find the content they want to read more quickly.
Keywords and phrases
Keywords and phrases play a fundamental role with ALL content on the web. If you want to be found, you need to insert the keywords in the article title, meta description, meta title, excerpt, and body. Again, search engines will quickly scan your database of indexed pages for these keywords, by category, and return the results to your user. If you don’t include keywords within all the fields on your pages, they won’t find it. After branding, you need to know what your keywords are before anything else. Don’t fill in keywords. Ideally, 3-5 keywords are enough for 400-600 word articles.
Description is a short summary of your product, service, or personality. It acts as a mission statement for the content. It will tell you how to carefully construct article titles to convey a specific message to search engine users and reader on the web. Description allows you to write headlines clearly. This is the beginning of building your online presence.
Chances are, if you are looking to write article titles, you most likely have a blog or website. There are more gold nuggets within your own content than trying to get creative from the air. In other words, you’ve probably already written a lot of good stuff (i.e. the number of bullets listed, quotes, services, products, etc.) that can be turned into 400-word articles.
Amazing Article Title Writing Example
- Category: Health and Beauty
- Subcategory: Personal training
- Description: We live to build confidence in all areas of life. We work with top-level athletes, as well as clients who are beginning their fitness journey towards a healthier lifestyle. Our nurturing environment allows all ages to build strength, build endurance, learn the importance of injury prevention, and improve performance levels. Our staff is constantly paying attention to proper technique during conditioning and our athletic trainer can teach the importance of strengthening the body with the correct form. The staff designs training groups according to the capacity, age and objective of each member. Our passion is to show each individual that they can achieve their own idea of greatness on and off the field.
- Website: Your domain name (URL)
- Keywords: injury prevention, performance, nutrition, endurance, strength, fitness, health
Now that all the details are available, it’s time to start writing. For instance,
- Injury prevention: 3 things I wish I had known earlier
Why the biggest “myths” about Physical aptitude May actually be right
Undeniable proof that you need muscle Conditioning
3 tips on Nutrition From the industry experts
When it’s time to start writing your articles, write the title, by category. For example, if you are writing to “Injury Prevention: 3 Things You Wish You Had Known Sooner,” write the content in that title in regards to Category and Subcategory, Health and Fitness, and Personal Training. The above are just a few examples, but you get the point. Finally, keep your headlines below 60 characters. Search engines will cut the ending and leave ending periods (i.e. …).
In conclusion, don’t put so much importance on writing perfect article titles. Just know who you are as a company and what you offer as a product, service or personality. Implement keywords that you know people could use; Finally, write the title using categories as a compass. Most likely, it will attract more traffic to your website.