SEO content writing is an important skill, and your blog writing skills can determine your online success – or lack thereof! If you have a website or blog, its success is likely to depend on the quality of its content.
Why is that? Well think for a moment. If you are looking for information on the Internet, then you want it to appear genuine and accurate. If you came across a website or blog post that was misspelled and then another that was easy for you to follow, which one would you stick with? Which one would you buy from?
It’s a no-brainer! Many people spend more time designing an attractive website with great graphics and shapes. How about the content? Sure, a beautiful design or photograph looks wonderful, but if your visitors wanted to, they would go to Flickr or Pinterest! That’s assuming they found your website or blog!
SEO and Google content writing
We are using Google as our default search engine because it is the most widely used in the world. China’s Baidu is in second place! If you use Google as a search engine to find information, you will enter a search term in the Google search window. You can match that search term to a keyword. Your job is to make sure, as much as possible, that Google believes that your page provides what the search engine is looking for. It will list the top ten such web pages on the first page of your search engine results.
The process of maximizing your website’s chances of being in the top ten is known as ‘search engine optimization’ (SEO). By trying to be one of these top 10 results, you can get bogged down with SEO when writing web content. Many over-SEO on their web pages, while others provide Google with insufficient data to be worth indexing, much less to rank high on search engine results pages (SERPS – lots of acronyms in! Internet marketing!).
Too much SEO is just as bad as not having any. Keyword spam and overuse of the same text over and over will cause your page to be ignored and not even indexed by Google, let alone included in the SERPs.
Blog writing and content writing are a skill
SEO content writing refers to the ability to write web content or blog posts that persuade Google algorithms (spiders, etc.) that your page has enough authority to rank high for a search term. or a specific keyword. It is a genuine ability that most believe they have, but in reality it is not.
Blog writing is the same as web content writing – they are all equal in Google’s eyes. It is said that each one should be written for the reader and not for the search engines. Excessive keyword density should be avoided, but the vocabulary used on the page or post should show expert knowledge of the topic the Google user is searching for.
Google uses an algorithm known as latent semantic indexing (LSI) to establish the meaning of text on your page. That plays an important role in determining your page’s legitimate position in Google’s SERPs. Sure, it’s just one of over 200 factors that determine your ranking, but it’s an important one with a very high weight.
Never ignore the search engine
So let’s get back to why SEO content writing and blog writing are important to your online success! Most people can write decent English or whatever their own language is. However, likewise, most cannot write for search engine users looking for information online. Those who claim that you should write for the reader and not for the search engine are correct in a way, but not completely. Ignore the search engine then you may not get readers!
It is vitally important that your content writing takes into account both search engines and readers. This applies not only to visible text on your page, but also to invisible metadata in the ‘header’ section of your page’s HTML source. Your ranking will suffer if you ignore the title tag and meta description tag for each page on your website and post to your blog. It’s amazing how many websites don’t have that metadata.
SEO content writing and blog writing: summary
I cannot cover all aspects of search engine optimization here, but I can emphasize that it cannot be ignored. You need to understand the pixel limits for your title tag and the limit on character count for your description meta tag. These are just as important as the use of keywords in the visible text on your page.
The main reasons why SEO content writing and blog writing are important is that your readers need to understand your content, but it needs to be understood by Google as well. A mistake in the former will result in a high bounce rate and no conversions, while failing to convince Google of your page’s authority will result in few, if any, visitors.
Even today, many people wonder why they can’t Google their websites and blogs. A professional article writer understands all of this and can offer the SEO content writing and blog writing tips necessary for you to be successful.