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Site Loader
Posted on July 23, 2022

What makes a great email newsletter?

In order for you to write a great email newsletter, it is important that you know what the features of such a newsletter are. So take a look at the following tips:

A great email newsletter is one that builds a relationship, rather than trying to make an immediate sale. The idea is to provide great, informative, and interesting content that makes a person genuinely want to buy your product or service. There is no need to shout out the latest deals and emphasize only selling all the time and pitching prices. A good newsletter is one that sells the product idea instead of trying to sell the product itself.

A good newsletter is also one that is well designed and easy to read. This means that it makes use of subheadings, paragraphs, bullet points, and enough white space between content. There should be a navigation tool to help readers find their way to the different sections and areas of the newsletter. Additionally, each section should contain a link that takes the reader back to the beginning.

Newsletter content should also be easily distinguishable from sponsored content or advertisements. This can be done using lightly shaded backgrounds. An interesting fact to note here is that when the background is shaded, the email content appears much less extensive. This is a good idea as it makes the readers feel that the content is short and easy to read. A good newsletter is also one that has your logo in the top left corner of the email. The reason for doing this is so that the logo can be seen in the preview pane. The logo is also small enough that it doesn’t interfere with the rest of the information at the top of the email.

Another feature is that it is addressed to the recipient to whom it is sent. For example, if the recipient is interested in baking, then the newsletter should have something to do with cakes, pastries, recipes, or anything else baking-related. In other words, it should cover what the reader is interested in. This is nothing more than simple segmentation and personalization.

It should also encourage communication. This means that your newsletter should really show the reader how much you want to hear from them. Provide multiple ways for readers to reach or contact you. Some suggestions are to place a link that takes the reader to your feedback form and provide an email address that is forwarded to your help desk.

So when you decide to write an email newsletter, keep these tips in mind so you can write a great one!

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