Ten BE’s to increase your followers on social networks

As a business owner or marketing strategist, social media is an important tool to increase brand awareness, we can see social media as a cocktail, where you can network and have fun. I’ll explain 10 must-haves in your campaign to boost your social media strategy.

1. BE INTERESTING.

According to BBC News, the average attention span is less than 12 seconds, thanks to multiple devices and many distractions it is really hard to stay focused and keep the audience entertained. The only way is to generate interesting content in relation to your service or product, there are a large number of formats according to each channel such as videos, interactive images and useful information applicable to your needs.

The best example is TED Talks, their content is about generating content through guest speakers on the most interesting and trending topics in different industries.

2. BE AN EXPERT ON YOUR AUDIENCE’S INTERESTS.

Rule number 1. The more you know about your target, the better your strategy will work. Who are you talking to? What do they do? Why do they buy your product/service? What are they doing? Where they are? What type of content are they interested in?

Netflix knows us well, if you are watching comedy movies, they will recommend others of the same type, the recommendations are powered by machine learning algorithms that analyze your interests and behaviors.

3. BE PART OF THE INFLUENCER TREND.

Influencer marketing storytelling is more realistic and followers can feel connected and identified with their day-to-day. Marketers are increasing their budget on influencers thanks to the impact on their audience.

Fiji Water partnered with influencer Danielle Bernstein, who is a fashion blogger who offers exercise videos with her personal trainer. The objective was to highlight the importance of hydration if you want to feel and look good, the name of the campaign is #weworewhat with #bodyworewhat.

4. BE EMOTIONAL.

We are human beings and even we live in a connected world, we want to feel different emotions in ads and campaigns to take the experience to the next level. The campaigns that manage to connect with your audience are the ones that will last a long time in their minds.

Dove is the brand that takes the perception of beauty as its core strategy, they don’t sell soaps, they sell beauty to women to empower them to gain esteem.

5. BE FUN.

To attract your audience, you must be unique and enjoy this work. Choose a game, a funny quote, a meme, depending on your service or product to grab the attention of your audience.

Test, measure and repeat, you never know how your campaign is doing compared to other campaigns, just do experiments and have them run to see what happens.

6. TAKE YOUR DATA INTO ACCOUNT.

Imagine if you just run campaigns and don’t measure their performance, maybe you’re getting the results you want, but you don’t know exactly what’s causing a conversion or working with your audience. With your data, you can optimize your campaign and your offers.

A great example is Amazon, can you imagine this revolutionary business without data? Data gives information and information gives power.

7. BE INCOMING.

Inbound marketing is a whole strategy to increase traffic to your website and create conversions to get new customers. Content marketing is a part of that strategy, the first step is to identify the pain points of the brand and competitor analysis. Then, create a persona (with the information you have in point 2), create content that offers value to your audience and do it with a CTA (Call to Action) where you can redirect them to a landing page and you can follow up with a sale. strategy.

Chipotle captured gaming fans, chipotle fans with a successful entry strategy on “Chipotle Taste Invaders” featuring a burrito shooting laser tags, fighting additives, and educating the customer about the burrito’s ingredients.

8. BE CREATIVE.

Remember that you need to captivate your audience with your campaign and it is not necessary to only explain the products and services. One of the best campaigns is Metro Trains with “Dumbways to die” with catchy music and cartoon characters that is in the top 10 of iTunes in 24 hours.

9. BE HONEST.

And this is a bit related to why influencer marketing is so successful now, the truth is that you will get the loyalty of your customers and you will retain them with honesty and transparency; if they trust you, you are a winner. Put yourself in a scenario where you are very hungry and there is a new restaurant that someone told you about, but you are not 100% sure how healthy it is, then you realized that they cook your food in front of you; that will make you feel confident about how the food is prepared, what kind of ingredients and if it is fresh. The same happens with your company, the more transparent your product or service is, the better your audience will accept it.

One company with many negative comments about the quality of its food is McDonald’s. To attack this, the company creates a transparent marketing campaign called “Our Food. Your Questions” where McDonald’s answers all your questions about its food.

10. BE A FRIEND.

This is my favorite part, seeing the importance of these channels. In those days, we wouldn’t think of Facebook as a form of communication to resolve queries or problems with a brand. Today you can make Customer Service an entire experience by making it as personal as if you were in the store, as long as you are saving the customer time, energy and effort by having a satisfied customer or simply changing their perception if they had any inconvenience. .

The best example is a beautiful reply from Lego, who could just reply with a “standard message”, but it was so personalized and unexpected that it went viral on all channels.

Review your current campaign strategy and think about the information above and try to implement it in your own business.