. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Site Loader

Understanding the algorithms used by search engines, like Google, can be puzzling. Let’s start from the beginning:

What is a search engine algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the Internet.

Google uses many algorithms, but the first one used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and co-founder of Google). PageRank works by counting the number and quality of links to certain web pages to determine an estimate of the importance of the website and thus its ranking compared to other websites in the same field or category.

Google has assumed that larger websites are more likely to have more links from other websites and therefore rates the website higher on the search engine results page (SERP). PageRank happens to be the best known algorithm used by Google. An entire industry of business services to take advantage of PageRank is now called search engine optimization (SEO).

Google’s algorithms change between 500 and 600 times per calendar year, more than once a day. The changes are implemented to make the search experience more relevant to the user. Most of the changes are minor and generally do not change the website’s ranking to any perceptible degree.

For nearly two decades, Google has been refining its search engine service, becoming more sophisticated, with massive algorithms that affect how websites rank.

What is an algorithm update?

Major updates have been rolled out on a regular basis, both named and unnamed. Companies that provide SEO services dedicate their resources to discovering how each change affects the websites they manage. The stakes are high, especially for websites dedicated to e-commerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rank well. A strong rating translates into a higher page rank that will provide more traffic to the website.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile-friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are implemented covertly and are done entirely by observing page ranking activity. Google sometimes confirms updates after the update starts. Lately, Google has been quiet about confirming its algorithm updates. The SEO industry looks at metrics carefully to determine what aspect of page ranking is affected. When they notice big changes in search results, they conclude that an algorithm update has occurred.

What is Fred’s update?

On Wednesday, March 8, 2017, industry experts noted major changes when using Google’s tracking tools. This algorithm change has been called fred update.

Until experts fully digest the meaning of the page ratings, the nature of the update is speculative. Fred Update shows early signs of being associated with the quality, not the content, of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted an image of the colorful Fred fish on March 7: “DYK for each search result there can be multiple candidate titles and users are shown the one that we think works best for the query.” . .

Since an evaluation is carried out to select the best query result, looking at pages that rank better than your website can uncover opportunities to improve content without duplication. Unique content and quality links to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues ​​bad links, still negatively impacting rankings, but not to the point of penalizing sites.

Penguin was significant because it targeted low-quality websites that contained ‘spam’ content. His main concern was flagging websites that would harm users’ computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been in development, under review, for two years before it was released. The update was actually released on September 27, 2016. This update was unusual in that it was multi-phase, and took a bit longer to release than most other algorithm updates.

The second phase was released on October 6, 2016. After the release of this second phase, the “temperature” of the algorithm dropped and returned to relatively normal. Moz reports the weather by day showing the temperature or turbulence from Google’s algorithm. When Google makes a change, there is often a reshuffling of page rankings. This week the temperature in Moz is 94o; this shows the likely effect of updating Fred.

Knowing the complex nature of assessing the value of a website, understanding these updates, and recognizing how algorithms affect a website and its ranking is the job of companies that provide SEO services. You can choose to do this work in-house, but hiring an outside company to handle your SEO is usually money well spent.

admin

Leave a Reply

Your email address will not be published. Required fields are marked *