Are you currently doing online video marketing? If not, it is something you should be doing. Video marketing is a blast and it can generate tons of free traffic for you. Some people are intimidated by the idea of creating videos and marketing online, but you don’t need to be afraid. At some point, you have to implement it in your marketing strategy.
By far the most popular online video site for marketing is YouTube. But there are others, like: Metacafe, Vimeo, Dailymotion and more. This should be a lot easier for you if you are not good at writing content for your website. For some people, speaking is an easier way to communicate their ideas, rather than writing them down. All you have to do is stand in front of a camera and express your ideas.
I want to go over some ways to do online video marketing. You see commercials on TV all the time and you need to understand that this is no different from having videos online. Some people have become very famous and incredibly rich just from video marketing. In fact, this is the basis of some people’s business. If you can do this well, you can provide yourself with endless traffic for years to come. This is the first way to do online video marketing:
1) Upload videos to popular video sites
Some people call them “video directories”, but I like to label them video sites. These are the same sites as YouTube, Vimeo, Metacafe, and Dailymotion. Like I said, there are many more than these that can be very effective for you. Also, you won’t have as much competition. And many of these sites have good search engine rankings. It is up to you to put your content on these sites.
When you upload your video, make sure you have some way to allow people to return to your website. You can insert a visible URL at the bottom of your video and / or you can have your URL in the description area of your video. Either way, make sure it shows, because if someone likes your information, they will want more. So give them a way to get more information from you simply and easily.
Creating the video is incredibly easy. Nowadays, people simply use the camera function on their smartphone to create their videos. But if you want to do this professionally, you may want to invest in some real camera gear. People who are making a lot of money, this is what they invest in. Some people have lighting, mirrors, camcorders, microphones, and more. It may seem excessive, but your videos look great and your viewers like it.
For yourself, you may want to start with a simple tripod and a Walmart camcorder. It is simple. All you need is a small camera that can capture your face (or your whole body if you prefer) and then start speaking your piece. The camcorder I bought only cost me $ 100. This is cheap, and even they are today with the popularity of the camera feature on smartphones. No matter what you choose, be sure to create the video and post it on the video sites. Just uploading to these sites will drive visits and traffic back to your website for you. Here’s another tip for online video marketing:
2) Encourage viewers to like, share and subscribe
This step is crucial. To get free distribution of your videos automatically, make people like, share and subscribe to your channel. When people like your videos, it indicates that you have great content, and this is a great video. When people share your videos, you get free distribution and advertising. The more people share your videos, the more views you will get, the more people will subscribe to your channel, and the more traffic you will return to your website.
Having people subscribed to your channel is essential. Every time you post a new video, when they log into the video site, they will see your new content, click on it, and see what you have to say. This means more free advertising and more free traffic back to your site. With more subscribers, you will have a constant number of viewers who will re-watch your videos. This is essential.
If you are familiar with email marketing, I am sure you know the money is in the list. Similarly, with video marketing, you will be able to get a consistent and predictable number of views to your videos all the time with a large number of subscribers. Here’s another tip for doing online video marketing:
3) Optimize your videos for search engines
Now obviously search engines can’t figure out the words you say in your videos, but they can read the title, description, and tags that you put in. In the title of your videos, be sure to insert your main keyword term into it, preferably at the beginning. Also, mention it in the description of your videos, and also in the tag section of the video. This is important for a number of reasons.
As you already know with search engine optimization, people who type in a particular keyword will likely see search results that contain that keyword term. This is the same with video site marketing. It’s easier to rank on video sites than it is to rank on Google. And although YouTube is owned by Google (and is considered the second largest search engine on the Internet), it is easy to drive traffic to your content from this site. And the same goes for the other online video sites.
Online video marketing is essential for your growth and profitability. This single traffic strategy can give you endless traffic and profitability for years to come. So if you are not doing video marketing right now, then this is the time to do it, starting today. Most people don’t find out until it’s too late. Don’t be one of these people.