With the increases in interest rates, it is beginning to affect the mortgage business. Fewer are seeking refinancing and real estate sales are slowing. This means that it is time to improve your marketing game, as there are fewer stakeholders. With this in mind, let’s talk a bit about your online marketing and advertising.
Your new task is to reach more people to get the same number of sales. To do this, you need to start talking to potential customers as if they are sitting with you over a cup of coffee. You know the questions lenders will ask you, and by now you know the questions your future clients will ask.
So with this in mind, let’s look at a sample that you can customize for a website, brochure, post or email, or social media.
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Do you want to own your own home? Do you want to buy a bigger house? Buying a home now but need pre-loan approval to stay current while bidding on your dream home? We want to take the stress out of qualifying for a home mortgage, no surprises, no additional fees. Always working hard for you every step of the way and advising you all in advance.
Our company has 30 years of experience in the mortgage business. We do not work for a bank. We do not work for a direct lender. We work for “YOU” and we are on your side to win! We can get you wholesale prices by buying from many sources, and with lower overhead costs and the efficiency that comes with experience, you pay lower rates.
We can get you the best rate and we have the track record to prove it. If the deal doesn’t close, we won’t get paid, so we work hard to get you the right mortgage you need for your real estate purchase.
Depending on your situation, we have several possible options: we will help you choose the best strategy for you. Much will depend on how much you are looking to borrow and verification of your current financial situation:
1. Credit score
2. Current income
3. Outstanding debt
4. Personal funds (savings)
We can help you with government guaranteed loans like FHA, USDA / RHA (rural home loan) or VA loans. You will have the options of a 15 or 30 year fixed rate mortgage, or an adjustable rate mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan, we can do that too.
If you are trying to buy a home but will not close the sale of your current home on time, we can help you obtain a bridging loan to close that time gap. Remember: we work for you. We are on your side to satisfy your real estate needs, wants and dreams, within reason of course. All we ask for is the opportunity to earn your business.
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Now it’s your turn to take this sample and reorganize it in a way that suits your business dynamics and then you can get going with some new marketing to offset the temporary slowdown in the mortgage industry. Think about this.