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What is a company profile?

A company profile is essentially a resume of your company that you use to establish your credibility in the market you serve. Your company profile helps potential clients understand your business, as well as understand your company’s focus, unique strengths, and relevant experience. Your company profile demonstrates your company’s ability to effectively meet customer needs. Your business profile also helps other people who are in contact with you, such as lenders, the media, and job applicants, to better understand your business.

Who would benefit from having a company profile?

A company profile would benefit any company that wants to establish its credibility, including:

* A consulting company in which it is essential that the company establishes the bases of its experience.

* A service provider with a service that cannot be evaluated before the sale where the potential customer evaluates the ability of the company to provide the service based on their evaluation of the company itself.

* A company that lacks a recognized name in the market it serves

How can you use a company profile?

There are many ways to use a company profile, such as:

* Include it on your website as a means of establishing the credibility of your company.

* Use of a printed version as a sales tool at trade shows or in shipments to potential customers.

* Provide it to lenders to help you secure financing.

* Add it to your media kit and include it with press releases to provide the media with basic information about your company

* Using it as a recruiting tool to promote your company to job candidates.

What should be included in your company profile?

As a guide, look for a company profile approximately 250-400 words in length that covers each of the following key areas:

Summarize your company’s background information

Use the first paragraph of your business profile to summarize your business background. Include in this first paragraph the year the business was founded, where the business is located, a high-level description of the products or services your business offers, a high-level description of the customers and industries it serves. services, and the geography served. . Also include details about your company’s philosophy and approach to serving customers. Lastly, be sure to mention achievements that quickly help establish your company’s credibility, such as awards, the number of clients you’ve served, or the size of your business.

Provide more details about your company’s products or services

Use the second paragraph of your business profile to list the products or services that your business offers. Use this paragraph to mention the knowledge and experience your company has that enables it to meet customer needs in these areas. You can also use this second paragraph to better define your target customer for the products or services you offer.

Highlight your company’s strengths and successes

Use the third paragraph of your company profile to highlight the unique strengths of your company, as well as the key successes your company has had. To develop this paragraph, take the time to list the top 3 competitive advantages you think your company has over the businesses in your market space. Weave these competitive advantages in this paragraph of your profile. Below, list the top 3 successes your business has had and incorporate them into your business profile.

Include your company and staff qualifications

Use the following paragraph of your company profile to demonstrate your company’s qualifications with an emphasis on areas such as patents, publications, trade associations and alliances, tools or technologies used to meet customer needs, accreditations, certifications or the academic training of the staff members.

Summarize your sales statement

Use the final paragraph of your business profile to provide a 1- or 2-sentence closing sale statement that explains why a client should work with your business.

Close with the company’s contact information

After the last paragraph of your company profile, provide your company contact information, including postal address, phone number, fax number, email address, and website URL.

Whether you use internal resources to create your company profile or work with an external resource, your company will benefit from having a company profile to establish the credibility of your company with potential customers, lenders, the media and job candidates.

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