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Site Loader
Posted on May 4, 2021

Home For Sale By Owner – Free Advertising Tips

Whether you are just starting out or have been in the seller’s market, this information will be very helpful in locating buyers. Without a doubt, the Internet is the most effective means of attracting buyers because 75% of all home buyers will buy online BEFORE speaking with a real estate agent or broker.

Bird’s Eye View: Online Real Estate Advertising!

You can advertise for FREE and for a FEE. There are a number of small and medium sized “engines / classifieds” that offer free ads. Most offer “Premium” upgrades for broader exposure and better presentation. If you want to move your campaign on Hi-Gear, then MLS Flat-Fee is a must. If you’re not in a rush, use the free advertising resources provided here.

Your AD needs the right things!

Almost all sellers want the same things … a good price for their home and a quick sale. The online ads you place need the right material to attract the buyers you want.

  1. HEADLINE: Browse listings and see the headlines that catch your eye. Use them to write your own title. PLEASE use keywords like spacious, pool, water view, etc. to differentiate yourself from others. DO NOT use subjective words like great, beautiful, fantastic, they won’t work.
  2. PHOTOS: Typically, the listing will have a small thumbnail of the front of your house. I recommend taking the photo on a cloudy day, to avoid problems with sun / shadow lighting. If you are not semi-detached or semi-detached, take a photo at an angle to show the depth of your land.
  3. PRICE: Agents, brokers, and many of these online services will help you price your home. Ask for a fair price and expect people to negotiate between 5% and 15% off the price.

The Biggie – http://CRAIGSLIST.ORG

Hopefully they serve your area! Craigslist offers free listings for your home, condo, rentals … just about anything. And they receive millions of visitors every day. That is the exposure you want.

Set up an account with Craigslist first, it makes the posting and reposting process easy.

After exactly three days, you can access your ad and delete it. Then you can post again, so you get a position near the top and more will be seen. That’s the requirement for free advertising on Craigslist; you have to repost to get attention.

Additional sites that offer FREE real estate advertising

Choiceofhome.com, Trulia, Oodle, Google Base, Vast, Yahoo Real Estate, Zillow, Geebo, OLX, Hotpads, DotHomes, Lycos, Cyberhomes / AOL, FrontDoor, owner.com, homesbyowner.com, virtualfsbo.com, flatfeelisting.com , househitz.com, Kijiji.com, Backpage.com

Some of these sites offer paid upgrade advertising. I suggest you use all free site ads first, before investing in paid ads. To find some super local classified ad sites, just google: free classifieds sites for real estate, your state (or city)

Remember, preparing quality materials such as headlines, advertising copy, and photographs is vitally important. Study what’s online now and use what you find effective. When home buyers open your ad, it must make a good impression or they will simply click on the next ad.

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