Create a continuity program using audio interviews that people will adhere to

How can you get people to stick with a continuity program and not just join and cancel? I have heard this before. Members of the sites are known for that. I don’t know first hand because I haven’t interviewed everyone who has membership sites, but for the most part, if I had a membership site on my own site and you had to pay a monthly fee, say $ 20 a month to access To all my recordings, downloads, transcripts, and play buttons, most people just came in for $ 19.95 and sucked it all in, downloaded it to their hard drive, and canceled their membership.

Now there are ways to combat that; could offer different levels of membership. How could I say $ 19.95 a month and you can play the audio online only. For $ 29.00 a month you get the transcript. For $ 59 a month or $ 100 a month, you get the rights to download the MP3 files.

I interviewed the owner of Success University and they sell a membership site to a lot of audio and video content similar to mine. In the interview I asked them how they prevented that from happening, that was one of my specific questions. What they do is limit the number of downloads, so you can only download two of the shows per month. Very similar to Netflix, the video rental company. When you have a certain membership you have different levels and one level is you can rent one movie a week, a higher level membership you can rent four a week. A higher payment level can be rented unlimitedly.

You can also space your content like Alex Mandossian does and he sells his teleseminar secrets and breaks them down into modules and presents the teleseminar as a course, all content live every Monday night. Sometimes you will get 4, 5, 6, 7 hours, so you space it out in an 8 module system. There are other ways to do this too; These are just some of the things that come to mind.

Or you could say, “Hey, if you’re the type of person who wants it all and you want it all right now.” Dan Kennedy had the mother of all deals where each of his products could be had for several thousand dollars. There are people who want that, they want it now and they don’t want it dripped, they don’t want to wait every Monday to hear the content. They want it all now and it’s a challenge.