Whether we’re talking about old-school shopping or the new wave of ecommerce in town, the only way customers can get to the workplace is if they can easily locate the store.
The Internet thrives on search. Millions of search strings enter the Internet ecosystem every day. There is no point in spending money on a fancy website and stocking up on the best products at incredible prices if your site is not showing up on the first page of Google.
That’s where SEO efforts come into the picture. People are more likely to find you if you have a higher search rank. And the more traffic, the greater the probability of making a sale.
When it comes to SEO for an online store, the “one size fits all” strategy doesn’t work. Online shopping websites should carefully assess your business needs and plan accordingly. Here are some tips to help you make that important decision.
The effective keywords
Invest some time and money to identify the most suitable keywords for your online store. Users tend to be very specific when searching for keywords. Make sure the keywords used in the SEO of your online shopping website are not too generic. Otherwise, visitors just won’t be able to find you.
No duplicate content
Be as original as possible in the description labels of your products. That is probably the most important step in ecommerce SEO. Since content duplication in ecommerce stores is inevitable with product descriptions and listings, it is advisable to look for ways to reduce redundancy.
Don’t copy and paste the manufacturer’s product description, take some time to create your own. It may give you a mild headache, but it will prevent a migraine later. Make sure each product description is unique and search engine friendly.
Pay per click
Pay per click is the necessary tool in the SEO of online stores. However, it is advisable not to rely entirely on it to create visibility. PPC costs continue to increase with each search and as soon as you stop paying for the location, your online presence disappears. Some customers don’t trust sponsored links, banners, and other advertisements. Hence, organic SEO is essential alongside PPC for online shopping website to improve visibility.
Strengthen your content strategy
Keep adding high-quality and unique content regularly to your eCommerce portal. It will help with your search engine ranking and added value for users. Consider blogging and adding relevant content related to products and services on your website.
Use ALT tags generously on your website. The image search feature has become very popular and people use it to find products. Your ecommerce SEO strategy should incorporate related keywords for the ALT tags of each image on the website. Don’t fill in keywords; make sure every keyword used is directly relevant.
Meta descriptions for web pages
For on-site ecommerce SEO, use different meta descriptions for each page. The meta descriptions are written for humans with the purpose of helping to attract visitors to your online store once it appears in the search engines.
Remember to optimize the anchor text
Use keywords for the internal links of your website. This will help improve your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.